We help fast-growth Innovation, tech, SaaS and e-commerce businesses get ready for a fundraising round. We’ll make sure you’re prepared, confident and credible before you step in front of investors.

Investor Readiness

Even though there are more than 1.5 billion websites in the digital realm today, only 10-15% of them are updated regularly.

Preparing your business

Are you:

  • Unsure of the difference between a Seed and a Series A fundraise process?
  • Struggling to translate your vision into financial plans that Series A investors demand?
  • Anxious about the level of scrutiny a Series A due diligence process will put on you and your business?
  • Unclear on how much funding you actually need and how you will use those funds?

Preparing your business

You’ll need to get your affairs in order and understand what specific investors will want to see and present it in a compelling, watertight way. Remember, for a lot of investors, their primary responsibility is to maximize return and minimize risk. You’ll be expected to include information on aspects like your business model, key financial figures, talent, expected terms and spending plans. Specialist expertise, in the shape of lawyers and accountants, is going to be needed (and you’ll want to bake the cost of them into the amount of capital that you’re seeking). 

Mindset -building resilience

Building resilience, or the ability to bounce back from adversity, is a key aspect of having a healthy mindset. Here are a few strategies that may help you build resilience:

  1. Seek support: Building a supportive network of friends, family, and other loved ones can help you cope with challenges and setbacks.
  2. Practice self-care: Taking care of your physical and emotional well-being can help you feel stronger and more able to handle difficult situations. This might include getting enough sleep, eating a healthy diet, and finding ways to relax and reduce stress.
  3. Set goals: Having clear goals and a sense of purpose can help you stay motivated and focused, even when faced with obstacles.
  4. Practice gratitude: Focusing on the things that you are thankful for can help you maintain a positive outlook and find meaning in difficult situations.
  5. Learn from setbacks: Instead of dwelling on setbacks, try to learn from them and use them as opportunities to grow and become more resilient.
  6. Practice flexibility: Being open to change and trying new things can help you adapt to new situations and challenges.

Remember, building resilience takes time and practice. It’s important to be patient with yourself and not to expect to become resilient overnight.

It is important for companies to continuosuly look for ways to improve and adapt to stay competitive.


  • Your story and pitch deck review
  • Critique your business plan and pitch deck to make sure you’re delivering a compelling and attractive proposition that’s well articulated.
  • Nail your key messages and make sure your story is aligned to the financials before you get in front of investors.

    Pitch prep

    • Independently rehearse your pitch with our pitch partners to sharpen your delivery.
    • A credible presentation to investors will maximise valuation potential.

    Growth and Business Planning – Pitch decks

    A pitch deck is a presentation that is typically used to provide investors with an overview of a business or project. It is usually delivered in the form of a slide deck and is typically used as part of a fundraising process. A pitch deck should provide an overview of the business, its products or services, the market opportunity, the competitive landscape, the target customer, the business model, and the financial projections.

    The purpose of a pitch deck is to communicate the key aspects of a business in a concise and compelling way, and to persuade investors to invest in the business. It is important to tailor the pitch deck to the specific audience and to focus on the key points that will be most relevant and interesting to them.

    Here are some key elements that you should consider including in a pitch deck:

    • Executive summary: This should provide a brief overview of the business and its key points.
    • Problem: Describe the problem that your business is solving and the market opportunity.
    • Solution: Explain how your business is solving the problem and what makes your solution unique.
    • Product or service: Describe your product or service in detail, including how it works and its key features.
    • Target customer: Describe your target customer and explain why they need your product or service.
    • Business model: Explain how you plan to generate revenue and make a profit.
    • Marketing and sales: Describe your marketing and sales strategy and how you plan to reach your target customer.
    • Competition: Describe the competitive landscape and explain how your business stands out.
    • Team: Introduce the team and highlight their relevant experience and expertise.
    • Financial projections: Provide financial projections, including revenue and profitability, to give investors an idea of the potential returns on their investment.

    It is important to keep in mind that a pitch deck is just one part of the fundraising process. You will also need to have a well-crafted business plan, a solid financial model, and a clear idea of how you will use the funds you raise. Additionally, you should be prepared to answer questions and provide additional information as needed.

    Learning from businesses that have done it before

    Raising money through investment is super hard. Given the number of pitch decks that investors of all shapes and sizes are likely to see – and what you’re going to be asking of them – it’s a no-brainer that you first need to spend time diligently preparing and ticking the right boxes. Plus, this is about finding the right partner for your business. A targeted approach to fundraising means you’ll be raising from the right kind of investors – those whose values align with yours and who will offer you terms that work for your long-term goals. 

    A poorly planned, premature ask can permanently harm relationships; you should approach investors only once you have complete confidence in your business.

    Understanding the journey

    Making the decision to seek out external investment is one step – now you need to identify what type of investor you’re targeting and consider what they’ll want to see. Here’s how to prepare your business.

    If you’re seeking to raise external funding from investors, the first step is to define the type of investors that are right for your business and situation. That will dictate the kind of approach you take. Whether that’s personal investors (usually a close acquaintance), angel investors (someone who helps a very new small business), venture capitalists (someone who offers funding based on your business’ long-term potential) or peer-to-peer lenders (loans direct from an individual, without any middlemen), you need to make sure that you match their needs before you reach out. 

    How can Innovationly help you?

    We take the time to understand your business model and the strategic drivers for your company. We can help you navigate the steps needed to tell your story and help you achieve a premium valuation, with as little disruption through the process as possible.

    We work alongside your founding team and draw upon our network of trusted experts to do health checks across finance, legal and tax functions and develop a roadmap for action to address potential blockers for investors. Potential investors expect to see key metrics for your business, a three-way integrated financial model that backs up your ambitions and a degree of operational maturity in things like contract execution.

    We bring all these elements together to form a compelling narrative while giving investors’ confidence you can manage the next stage of growth and validate the growth you’re predicting.


    Innovationly can help you navigate the process of Investor-Readiness

    Contact with suitable investors

    We work with a network of trusted corporate finance partners we can introduce you to.


    Your story and pitch deck review

    Critique your business plan and pitch deck to make sure you’re delivering a compelling and attractive proposition that’s well articulated.

    Mock due diligence

    Run through our mock due diligence checklist on your data room. Identify potential gaps and key risks.

    Tax health check

    Review your key risk areas with our tax partners and eligibility for SEIS/EIS (Seed/Enterprise Investment Scheme).

    Finance function health check

    Review and benchmark your finance function with clear recommendations and a roadmap for improvement.

    Legal health check

    Review your corporate structure, legal documents, and key risk areas with our legal partners.

    We prefer to work with companies that want to embrace innovation, and the times.

    Here are a few of our most recent case studies. We aim to update this every three months with some of our very best work to show you exactly what you can expect when you innovate with us.

    Attain Genuine Business Growth With Innovationly’s Business Specialists.
    We will do our best to respond to each and every message we get. If your message is urgent. Please contact us here or call our office on 0203 535 8059.

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    Growth Marketing for Growing Companies.

    forestcitysites ltd trading as Innovationly.

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